Sixty-five percent of Americans believe that eating well is the most important factor in living a long and healthy life. But eating healthfully does not mean the same thing for everyone—for some it means eliminating gluten or dairy and for others it’s adopting a vegan or high protein diet. In our infographic, discover how consumers are approaching nutrition, the strategies they’re implementing to live more healthfully, and what they look for when selecting the foods they buy.
What Consumers Look for When Reading Nutrition Labels (Food and Beverage and Health and Wellness)
1. recognizable ingredients
2. expiration date
3. nutrition facts
4. calorie count
5. origin of food
6. number of ingredients
Understanding how and why consumers behave is a critical first step in developing a go-to-market strategy. Women’s Marketing leads by leveraging our proven deep vertical expertise, industry-leading datasets, our proprietary real-time community of women, and rich consumer, channel, and market insights.
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