An increase in allergies, a rise in chronic conditions such as diabetes or gluten intolerance, and the obesity epidemic have prompted consumers to re-think their diet. Although many of these conditions are managed by health professionals, consumers are increasingly aware of the vital role nutrition plays in their health and wellness. Today, forty-eight million American households have at least one person managing a health condition with diet, representing $268 billion in annual grocery sales. In our infographic we explore how food brands have an opportunity to engage this consumer with packaging information, healthy lifestyle tips, recipes, and other content and share on social and brand website.
Women's Marketing offers a deep understanding of consumer behavior and develops data-informed marketing strategy to reach your target customer when and where it's most effective. Contact us today to learn how our suite of marketing services can help your brand grow and thrive.
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