An increase in allergies, a rise in chronic conditions such as diabetes or gluten intolerance, and the obesity epidemic have prompted consumers to re-think their diet. Although many of these conditions are managed by health professionals, consumers are increasingly aware of the vital role nutrition plays in their health and wellness. Today, forty-eight million American households have at least one person managing a health condition with diet, representing $268 billion in annual grocery sales. In our infographic we explore how food brands have an opportunity to engage this consumer with packaging information, healthy lifestyle tips, recipes, and other content and share on social and brand website.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.