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STRATEGY

Strategy

The Latest on the Updated Travel Consumer

A record-breaking number of Americans are expected to travel by both plane and car this summer. That forecast aligns with the current state of the...
By Elizabeth Timmis McHugh
Digital

Scaling Direct-to-Consumer Brands

Just last year, Adweek wrote that direct-to-consumer brands are “eating the lunch” of big brands, and that “buying big audiences to reach...
By Marlea Clark & Elizabeth Timmis
Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are...
By Zafreen Zerilli
Health & Wellness

Infographic: Rising Wanderlust

The travel industry is both booming and evolving. In conjunction with general lifestyle trends, the emergence of wellness is revolutionizing...
By Elizabeth Timmis McHugh
Infographic

Infographic: Gen Z Behaviors

How different are Gen Zers from prior generations? Certain behaviors (easily influenced by peers, shopping with friends in-store, relying on...
By Elizabeth Timmis McHugh
Social Media

5 Tips for Tip-Top Social Video

 
By Caroline Valenzano
Social Media

New Music in a New World: Gorillaz AR / VR App & Music Video

Augmented Reality and VR take Center Stage with Gorillaz
By Mike Scicolone
Strategy

Visual Design for Digital Marketers: The Basics

This is part one of a three-part series on fundamental design concepts and best practices for content, social media, and SEO marketers.
By Elizabeth Choi
Social Media

How Beauty and Fashion Brands Can Leverage Influencer Marketing

Did you miss out on our webinar last week? Not to worry! We’ve got the scoop.
By Nicole Gittleman
Social Media

Social Media Strategy: Innovating Your Visual Content [Infographic]

Have you ever noticed the positive correlation between the rate at which technology changes and the rate at which consumers change? How does this...
By Nicole Gittleman

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