Stella Rising Blog

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a U.S....

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...

The Surprising Lever for Customer Acquisition

In my work for Stella Rising, driving customer acquisition for brands is always a core objective. As SVP of Retail and Business Services, I am...

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...

Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...

Thought Leadership Mashup: Insights from Recent Beauty and Fashion Events in NYC

The Stella Rising team recently attended Beauty Accelerate and the Glossy Forum: The Age of E-Commerce, both of which offered some strong insights...

Why Brands Are Developing a Social Conscience

The necessity for brands to be socially relevant—to stand for consumer ideals—has never been so crucial. This movement is expanding; as it does,...

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...

Infographic: Wooing the Luxury Consumer

With Q4 imminent, one key group of consumers that brands will target are those interested in luxury goods and experiences. Accordingly, understanding...