Stella Rising Blog

COVID-19: Current Key Takeaways for the Beauty Industry

As consumers—and brands—negotiate their way through this challenging and scary time, we’re offering a real-time assessment on what we are seeing in...

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...

GenC: Consumer Behavior in the Time of Corona

Our most pressing concerns are for the health and well-being of all Americans, while also getting a handle on how consumer behaviors can help us...

Food & Beverage Consumers: An Updated Portrait

Consumers have more power than ever before—and more options. For this reason, here we offer the top consumer behaviors that are sparking change in...

How Beauty Brands are Winning with Google: Event Insights

At Stella Rising, our strong relationship with Google helps clients win with platform opportunities and best-in-class practices. This week, Stella...

External Traffic as a Major Amazon Growth Driver

49% of all digital shopping searches start on Amazon. That statistic speaks to the importance of Amazon to consumers, while also highlighting the...

Infographic: Digital Voice Assistants in 2020

A few years ago, the predictions for the growth of voice search within search marketing were bold. The evolution, in reality, has been more...

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a U.S....

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...