Showing Posts about: Strategy
A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...
In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and la...
COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make ...
At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicate...
During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Unde...
Though the reaction to COVID-19 has played out differently across the U.S., last week was a true tur...
As consumers—and brands—negotiate their way through this challenging and scary time, we’re offering ...
Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of ...
Our most pressing concerns are for the health and well-being of all Americans, while also getting a ...
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