Stella Rising Blog

Stella Intelligence: The Gen Z Report Part II | Media Habits

For our first post in this new series on Gen Z, we focused on shopping habits in the beauty, personal care, and food and beverage categories. Now...

BeReal: Not Just Another Social Network

WHAT IS BEREAL? Developed in December 2019, social network BeReal has created a new way to share pictures with friends. Every day at a different...

Stella Intelligence: The Gen Z Report Part I | Shopping Habits

Welcome to our 2022 blog series on Gen Z, a three-part look at the second-youngest generation, powered by our new, proprietary research on their...

All About: Market Mix Models

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...

Five Predictions: The 2021 Holiday Landscape

In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...

Infographic | Gen Z: Growing Up Amidst the Pandemic

Gen Z, a generation that contains multitudes, is changing fast. They are known for their values and activism—and for good reason: 30% of Gen Z...

Infographic | Millennials Now: Understanding the Largest Generation

Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials prefer shopping online even more than Gen Z....

Paid Social: A Shifting Landscape

Paid social media advertising is one of the most effective ways to gain quality traffic on any business or services website. The ability to drive...

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...