Showing Posts about: Strategy
TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can impro...
It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has be...
Decoding Gen Z, Millennials, and Gen X 2024 is a “vibes-shift” moment, where consumer feelings and m...
In its simplest form, the role of advertising is to shape behaviors. Any marketing action, or advert...
Gen Xers are an interesting group to watch in today’s economic environment. While inflation has mode...
At Stella Rising, we constantly turn to data science to measure the impact of upper funnel tactics s...
In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their...
A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Bet...
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The chances are that you’ve heard about ChatGPT, the general-purpose chatbot prototype that has take...
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