Showing Posts about: Strategy
With Q4 imminent, one key group of consumers that brands will target are those interested in luxury ...
Born online and conversion-focused, DTC brands have thrived through investments in social media adve...
After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acqui...
Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated ...
When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingl...
Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sale...
Even as influencer marketing has become a foundational marketing channel, cracks within this relativ...
Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as...
The largest generation within the U.S. is now Millennials. With a count of 80.2 million people, this...
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