Showing Posts about: Strategy
The Stella Rising team recently attended Beauty Accelerate and the Glossy Forum: The Age of E-Commer...
The necessity for brands to be socially relevant—to stand for consumer ideals—has never been so cruc...
Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to c...
With Q4 imminent, one key group of consumers that brands will target are those interested in luxury ...
Born online and conversion-focused, DTC brands have thrived through investments in social media adve...
After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acqui...
Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated ...
When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingl...
Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sale...
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