Stella Rising Blog

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...

Skincare Trends: Major Elements at Play in the Big Business of Beauty

Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated shifts, the beauty industry is thriving. The rise...

Infographic: Driving Brand Loyalty

When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingly turning to membership programs. Many of them...

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...

How Brands Can Address Inauthenticity in Influencer Marketing

Even as influencer marketing has become a foundational marketing channel, cracks within this relatively new avenue of advertising are becoming...

TV: A Surprisingly Strong Growth Channel for DTC Brands

Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as an advertising channel. Though many of those...

How and Why Brands Need to Change Their Conversation with Millennials

The largest generation within the U.S. is now Millennials. With a count of 80.2 million people, this segment consists of 25 to 42-year-olds, a...

The Latest on the Updated Travel Consumer

A record-breaking number of Americans are expected to travel by both plane and car this summer. That forecast aligns with the current state of the...

Scaling Direct-to-Consumer Brands

Just last year, Adweek wrote that direct-to-consumer brands are “eating the lunch” of big brands, and that “buying big audiences to reach consumers”...