Stella Rising Blog

Digital Habits of Millennial Moms | WMI

by Ann D'Adamo and Shannon Conley

Empower Me: How to Market to Women | WMI

After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping into what women really want to hear – messages...

The Skinny on the Denim Market– Infographic | WMI

How to Find your Ideal Consumer in the Denim Market While some are predicting that the market for jeans is fading, research reveals the denim market...

The Right Fit: Reaching Female Denim Consumers | WMI

Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues – they’re fighting back with innovative...