by Ann D'Adamo and Shannon Conley
Advertising and Marketing to Women and Moms in the Digital Age
The average millennial mom is using her phone or tablet to check social media, take photos, shop, and look up recipes. She spends an average of 8 hours a day consuming content across media with the majority coming from her smartphone and TV. It is important now more than ever to consider these digital habits when advertising and marketing to women.