Stella Rising Blog

Emerging Skincare Trends | WMI

Women of all ages are interested in luminous, healthy-looking skin. In an effort to keep that youthful glow, Millennial women are using anti-aging...

Which Digital Buying Option is Right for Your Brand? | WMI

Co-written by Associate Media Director Elissa Brown and Senior Media Planner Lauren Jennings

Shopping For Skincare

Female Buying Behavior of Beauty and Skincare Products Women are faced with an infinite number of choices when it comes to buying beauty and skincare...

Breakfast Food Trends

Breakfast may still be the most important meal of the day, but our increasingly fast-paced lifestyles and constant pressure to squeeze more out of...

Opportunities in the Vitamin and Supplement Industry | WMI

Contrary to popular perception, interest in products for healthy aging isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger...

Dairy Industry Trends and the Female Consumer | WMI

Stay On Top of Moo-ving Dairy Market Trends Consumers are increasingly reaching for different types of milk to enjoy with their cookies! While dairy...

ICMAD: A Valuable Resource for Emerging Beauty Brands | WMI

Many people perceive the beauty business as glamourous, but it is still a business with very specific regulatory and legal challenges. Large...

Mobile Retail Playbook | WMI

Mobile is Trending When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer...

Mobile Purchasing: 5 Ways eTailers Can Increase the Buying Experience | WMI

It’s safe to say that women love their mobile phones—in one survey 94% of women say that they keep their phones at arm’s reach and use them to surf...