Female Buying Behavior of Beauty and Skincare Products
Women are faced with an infinite number of choices when it comes to buying beauty and skincare products. The spectrum of cosmetics and personal care products ranges from affordable options at mass market to pricier specialty retailers and department stores. Our infographic illustrates how women shop for skincare products, what claims get them to notice brands, and how much they’re spending on beauty. Learn how you can establish your brand as a standout in a competitive marketplace—contact Women’s Marketing today for a comprehensive media consultation.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.