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Mobile Retail Playbook | WMI

18 Jun 2015 Ann D'Adamo

in Women in Media, Digital

mobile-retail-trends-and-statisticsMobile is Trending

When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer behavior. Today, women are using smartphones to change the retail landscape—from in-store showrooming to seeking advice from friends on social media, mobile retail trends are changing. In our New Mobile Retail Playbook infographic, Women’s Marketing provides an in-depth look into how women shop and their path-to-purchase.

Want to give your brand the edge? Contact Women’s Marketing to discover how our insights can inform your marketing strategy.

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