When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer behavior. Today, women are using smartphones to change the retail landscape—from in-store showrooming to seeking advice from friends on social media, mobile retail trends are changing. In our New Mobile Retail Playbook infographic, Women’s Marketing provides an in-depth look into how women shop and their path-to-purchase.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.