Stella Rising Blog

Meet the Millennials | WMI

Millennials don’t play by the rules—and that’s changing the way the marketing game is played. But thinking that all Millennials are the same is a...

The Decline of the “It” Bag | WMI

The contemporary handbag market hasn’t had a good year. Major brands are reporting a decline in sales across all price points and luxury brands are...

Hispanic Grocery Shopper | WMI

This growing demographic is catching the attention of marketers and there’s a good reason why—Hispanic families spend an average of $360 per month on...

The Eco-Conscious Consumer | WMI

The Eco-Conscious woman has made a commitment to a wellness lifestyle and she’s passionate about brands that support causes that are important to...

Trends from New York Fashion Week | WMI

The last model hasn’t even strutted down the runway, but we’re already seeing some trends emerging from New York’s current Fashion Week. Perhaps the...

The Super Beauty Consumer | WMI

The Super Beauty is highly engaged in beauty content, from how-to hair styling videos to make-up tutorials, she is obsessed with the latest tricks...

What Hair Care Brands Are Doing Right And Wrong | WMI

Hair care represents the third-largest segment in the beauty marketplace; yet it’s just seventh in terms of online sales volume. Why? While analysts...

Understanding the Fashionista | WMI

The Fashionista influences and inspires everyone around her with her cutting-edge style. She flips through magazines and follows her favorite...

Marketing to Millennial Moms | WMI

This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely...