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Understanding the Fashionista | WMI

Understanding the Fashionista | WMI

09 Sep 2015 Ann D'Adamo

in Fashion, Integrated

marketing to fashionistasThe Fashionista influences and inspires everyone around her with her cutting-edge style. She flips through magazines and follows her favorite bloggers on social media to discover the latest trends, then uses her smartphone to browse her favorite brands before heading to the store to shop. Visit our Personas Project to better understand this fashion-obsessed consumer and contact Women’s Marketing to learn how we can help you develop a comprehensive media plan that reaches her across all touchpoints.

Fashion Integrated