This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely modern soul. Understanding her values and priorities is key to winning the loyalty of this highly discerning consumer. Visit our Personas Project and watch this video to see Women’s Marketing CEO, Andrea Van Dam, interview two Millennial Moms about their media habits, favorite brands, and non-stop lifestyles. Contact Women’s Marketing to learn how your brand can target your core demographic and reach her when she’s most receptive to your message.