Stella Rising Blog

Millennial Exercise Trends | WMI

More than any generation in recent history, Millennials are characterized by their interest in living a healthy lifestyle. We see it in falling...

5 Steps to Winning Micro-Moments | WMI

Whether they’re at home searching for the best lash-lengthening mascara, in a department store looking for the coolest boots for fall, or at the...

What’s A Micro-Moment? | WMI

The idea used to be that consumers would spend hours in front of their desktop researching their next major purchase, vacation, or reading the news....

Bakery Industry Trends: What’s Fresh? | WMI

More than half of U.S. shoppers say they’re cutting back on white bread, but it’s not entirely due to gluten-free or carb-free diet trends. Consumers...

Retailers Find Success in Personalized Shopping Experiences | WMI

Online retailers have access to an abundance of consumer data—they can determine geographic location, style choices, brand preferences, and can make...

The Millennial Beauty Consumer - Infographic

Research shows that 46% of Millennial women purchase beauty and personal care products every week and 94% buy cosmetics, haircare, and skincare...

Holiday Shopping 2015: 3 of Our Predictions | WMI

While consumers are thinking about summer vacations, retailers are already gearing-up for the 2015 holiday season.

Timepiece Trends | WMI

Watch Buying Trends

What's Hot in Frozen Deserts | WMI

Ice Cream Market Research Ice cream—it’s the quintessential summertime sweet. But ice cream market research shows the category is anything but...