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Stella Rising Blog

Ann D'Adamo

Recent Posts

Beauty

Why Brands Have a Millennial Problem

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But...
By Ann D'Adamo
Media

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...
By Ann D'Adamo
Health & Wellness

Infographic: How Parents Evaluate and Choose OTC Medications for Kids

Parents know that colds and coughs are an inevitable part of childhood. Ninety-seven percent of children under 12 experienced some type of...
By Ann D'Adamo
Digital

Marketing Strategy: Are You A Purchase Brand or Usage Brand?

  As long as consumers have problems, brands will develop solutions to solve them. How marketers position products in the minds of consumers often...
By Ann D'Adamo
Media

7 Questions You Should Ask Before Launching a Social Media Campaign

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on...
By Ann D'Adamo
Beauty

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s...
By Ann D'Adamo

Artist in the House: Jean Bedrosian

  At Women’s Marketing, we’re passionate about growing brands. It’s who we are and what we do. As individuals, we also bring a unique set of...
By Ann D'Adamo
Health & Wellness

Health and Wellness Infographic: Today's Vitamin Consumer

Consumers agree that taking vitamins and supplements is part of a healthy lifestyle. In fact, almost three quarters of all U.S. adults regularly...
By Ann D'Adamo
Food & Beverage

Infographic: Will 2018 Be The Year Of Online Grocery Shopping?

Will 2018 be the year that online grocery shopping takes off? After dipping a toe into the water last year, consumers seem ready to make the...
By Ann D'Adamo
Digital

I’ll Have What She’s Having…How User-Generated Content Shapes Buyer Behavior

It happens to all of us. We keep seeing the same pair of shoes or lipstick in our social feeds and pretty soon, we’re adding it to our digital...
By Ann D'Adamo

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