Stella Rising Blog

Infographic: Inside The Mind of the Millennial Shopper

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy,...

Why Brands Have a Millennial Problem

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But...

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...

Infographic: How Parents Evaluate and Choose OTC Medications for Kids

Parents know that colds and coughs are an inevitable part of childhood. Ninety-seven percent of children under 12 experienced some type of short-term...

Marketing Strategy: Are You A Purchase Brand or Usage Brand?

As long as consumers have problems, brands will develop solutions to solve them. How marketers position products in the minds of consumers often...

7 Questions You Should Ask Before Launching a Social Media Campaign

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on the...

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s...

Artist in the House: Jean Bedrosian

At Women’s Marketing, we’re passionate about growing brands. It’s who we are and what we do. As individuals, we also bring a unique set of talents...

Health and Wellness Infographic: Today's Vitamin Consumer

Consumers agree that taking vitamins and supplements is part of a healthy lifestyle. In fact, almost three quarters of all U.S. adults regularly take...