Stella Rising Blog

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day ...

With plain white labels and undesirable shelf position, generic or store brands used to be considere...

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, se...

Parents know that colds and coughs are an inevitable part of childhood. Ninety-seven percent of chil...

As long as consumers have problems, brands will develop solutions to solve them. How marketers posit...

Every brand has a voice on social media, but is it being heard by those consumers who matter most? I...

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made consider...

At Women’s Marketing, we’re passionate about growing brands. It’s who we are and what we do. As indi...

Consumers agree that taking vitamins and supplements is part of a healthy lifestyle. In fact, almost...