Stella Blog

More than half of all American households are Amazon Prime subscribers and that number continues to ...

The beauty path to purchase is arguably among the most complex and the most personal. Technology has...

Savvy consumers want to unwrap the best deals throughout the holiday season and actively seek out th...

By 2020, more than six out of ten people in the U.S. will be social network users. Now that almost a...

Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the bran...

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an establi...

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content ...

Halloween is the kickoff to the holiday season, offering retailers a glimpse what’s to come for the ...

Good communication between brands and consumers is critical, but there’s a fine line between informa...