Stella Rising Blog

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...

Consumer Research: Scaring Up Shoppers for Halloween 2017

Halloween is the kickoff to the holiday season, offering retailers a glimpse what’s to come for the remainder of the year. If consumers are ghosting...

Infographic: Email to Bots, Digital Marketing Trends in 2017 | WMI

Good communication between brands and consumers is critical, but there’s a fine line between informative and intrusive. Understanding what marketing...

Infographic: Holiday 2017 Online and In Store Sales | WMI

Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their...

Infographic: Marketing to Moms Women's Concerns During Pregnancy | WMI

Even before Google, pregnancy must have been one of the most-researched events in a woman's life; it's a time defined by change and growth. But...

Infographic: The Secrets to Successful Email Marketing | WMI

It seems like everyone is inundated with email, yet, 61% of consumers say it’s their preferred method of brand contact. Researchers found that only...

Infographic: How Women Engage With Branded Content | WMI

Marketers know that a good story is the backbone of a successful marketing campaign. And when that story resonates with consumers, the connection is...

Influencer Marketing: How to Identify Fake Accounts | WMI

Influencer marketing is big business. Eighty-six percent of marketers have influencer strategies in place and budgets for campaigns continue to grow...

Infographic: 2017 Retail Holiday Forecast | WMI

Consumers are feeling cautiously optimistic about the economy and analysts believe that their positive sentiment will translate into an opportunity...