Stella Blog

Consumer taste and shopping preferences are changing profoundly, even in the candy and confection ca...

Every generation, from Baby Boomers to Generation Z, has their own set of values, expectations, and ...

One of the barriers to online shopping had been the inability to see and touch the product before ma...

When deciding among brands, 65% of consumers say they are more likely to choose a brand they feel em...

Back-to-school continues to be a strong season for retailers. In 2016, consumers spent lamost $76 bi...

Marketers agree that influencer marketing helps to spread awareness and introduces their brand to a ...

If you’re not familiar with the term, it may sound ominous or remind you of the sinister dark web. B...

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s ...

Summer is prime time on social! Beaches, besties, and backyard barbeques offer plenty of fun and ins...