Stella Rising Blog

What Is Dark Social? | WMI

If you’re not familiar with the term, it may sound ominous or remind you of the sinister dark web. But dark social isn’t that scary, in fact, you’re...

Marketing Strategy: Become One of America’s Favorite Brands | WMI

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s favorite brands. In addition to offering quality...

Infographic: Summer on Social Media | WMI

Summer is prime time on social! Beaches, besties, and backyard barbeques offer plenty of fun and inspiration for posting. In our infographic, we...

What Does It Take To Build A National Brand? | WMI

A decade ago, emerging brands didn’t have as many marketing choices as they do today. The funnel was well defined and marketing strategy was...

Infographic: Meet the Micro Influencer | WMI

Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names....

6 Questions Every Mobile Marketer Needs to Ask | WMI

There’s no doubt that the potential of mobile marketing is, in a word, awesome. Smartphones and tablets account for 51.3% of internet use, and by the...

How Moms Choose Brands | WMI

When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their...

Amazon Just Revealed How They Intend to Take Over Fashion | WMI

Last week, Amazon introduced the Amazon Echo Look, a video-enabled version of the Echo that can snap full-length photos or take video on demand,...

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right...