As recently as 2013, less than two-thirds of U.S. mothers had smartphones, but today nine-in-ten own one and it’s quickly becoming the way she connects to the world. As digital use among mothers evolves, it’s essential that marketers understand how mobile fits into their lives. In our infographic, we share research into how moms are using mobile and why marketers must take a moble-first approach to reach them.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.