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How Moms Choose Brands | WMI

03 May 2017 Ann D'Adamo

in Food & Beverage, Digital


When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their family – and their priorities shift. Moms want the best, safest, and most practical products and they’re re-evaluating the brands they buy. In our infographic, we examine the critical factors for consideration and how marketers can develop the right marketing strategy to ensure she chooses your brand.

How Do Moms Choose Brands? The Critical Factors

  1. offers consistent quality
  2. proven to be safe
  3. ease of use
  4. good online reviews
  5. low prices
  6. recommended by friend
  7. brand understands what it’s like to be a mom
  8. provides real-time customer service
  9. brand is environmentally conscious

Will she choose your brand? Contact us today to learn how our deep insights into how women discover, search for, and ultimately, select products help emerging brands become household names.

Food & Beverage Digital