When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their family – and their priorities shift. Moms want the best, safest, and most practical products and they’re re-evaluating the brands they buy. In our infographic, we examine the critical factors for consideration and how marketers can develop the right marketing strategy to ensure she chooses your brand.
How Do Moms Choose Brands? The Critical Factors
offers consistent quality
proven to be safe
ease of use
good online reviews
recommended by friend
brand understands what it’s like to be a mom
provides real-time customer service
brand is environmentally conscious
Will she choose your brand? Contact us today to learn how our deep insights into how women discover, search for, and ultimately, select products help emerging brands become household names.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.