Stella Rising Blog

Facebook: Social Media Stats and Best Practices | WMI

Although Facebook's explosive growth shows some signs of slowing down, it continues to be the largest social networking platform in America and is...

How Smartphones Affect the Shoppers Path to Purchase | WMI

Smartphones have made it incredibly easy for consumers to discover and research products, anytime, anywhere. In fact, Google data reveals that mobile...

How Digital Ads are Part of a Marketing Strategy | WMI

Once upon a time advertisers believed that video was simply a way to raise brand awareness. But marketers discovered that video marketing both...

How Moms Use YouTube to Search for Answers | WMI

Mom always seems to have all the answers. Where does she find them? YouTube! Analysts at Google found that 83% of moms use YouTube as a resource for...

Personalized Video Delivers for Brands | WMI

Today it’s essential for marketers to create a real, interactive, and personalized dialogue with their customers—wherever and whenever they’re ready...

Superfood Sunday | WMI

With millions of women tuning into the big game, we know that they love football, but they might just love spicy chicken wings a little bit more! Our...

New Guidelines for Native Advertising | WMI

On December 22, 2015, the Federal Trade Commission issued tougher guidelines on native advertising to ensure that publishers, advertisers, and brands...

The Impact of Motherhood | WMI

A recent study found that among the almost 2 billion moms worldwide, 50% felt that marketers don’t understand them! Brands can do a better job of...

Challenges at Retail | WMI

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...