Stella Rising Blog

Social Media: Pinterest Trends 2017 | WMI

Every month, 150 million people from around the globe search Pinterest for ideas and inspiration. These searches, and more importantly, what users...

Mobile Trend Infographic: How Consumers Use Smartphones Today | WMI

To say that computers and, more recently, smartphones have changed the way we live is an understatement. But the extent that we now rely on mobile...

Digital Trends: 12 Things You Need to Know About Cyber Monday | WMI

Cyber Monday Statistics Since its official inception in 2006, Cyber Monday has become an increasingly important shopping event resulting in...

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...

How Influencers Really Feel About Working with Brands | WMI

When launching an influencer program, one of the biggest challenges marketers face is finding the right brand advocate. But the relationship works...

Influencer Marketing: How to Measure Campaign Success | WMI

Almost every brand, across every industry, has developed some type of influencer strategy: up to 87% of all brands have an influencer program in...

Infographic: How Americans Stay Connected on Thanksgiving 2016 | WMI

Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although...

8 Essential Facts About Influencer Marketing | WMI

More than half of consumers say that content created by influencers is more memorable than brand-produced content. That’s just one reason that...

Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s...