Stella Rising Blog

Infographic: Reviews…Path to Purchase | WMI

Consumers have been given a voice…and they expect it to be heard. A recent survey found that 67% of consumers frequently seek recommendations from...

Trends in Health and Wellness 2016 | WMI

In 2014, Women’s Marketing partnered with Rodale to research the emerging consumer wellness trend. Based on our findings, we predicted that the...

Beauty Trends 2016 | WMI

A recent survey found that 82% of women believe social media drives the definition of beauty. This is incredibly powerful. It represents a dramatic...

2016 Media and Marketing Predictions | WMI

It seems as though it was only yesterday that we were making our media predictions for 2015. We said that social and mobile would explode, we told...

Closet Confidential - Apparel Industry Trends | WMI

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...

Proactive Healthcare Consumer Infographic | WMI

Researchers found that 51% of US adults say they participate in preventative healthcare. These proactive consumers strive to stay well and avoid...

Best Tressed - Hair Care Industry Trends | WMI

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture...

The Powerful Influence of Latina Millennials | WMI

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...

4 Reasons Indie Beauty Brands Are Hot | WMI

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...