Stella Rising Blog

Meet the Millennials | WMI

Millennials don’t play by the rules—and that’s changing the way the marketing game is played. But thinking that all Millennials are the same is a...

What Hair Care Brands Are Doing Right And Wrong | WMI

Hair care represents the third-largest segment in the beauty marketplace; yet it’s just seventh in terms of online sales volume. Why? While analysts...

Marketing to Millennial Moms | WMI

This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely...

5 Steps to Winning Micro-Moments | WMI

Whether they’re at home searching for the best lash-lengthening mascara, in a department store looking for the coolest boots for fall, or at the...

What’s A Micro-Moment? | WMI

The idea used to be that consumers would spend hours in front of their desktop researching their next major purchase, vacation, or reading the news....

Retailers Find Success in Personalized Shopping Experiences | WMI

Online retailers have access to an abundance of consumer data—they can determine geographic location, style choices, brand preferences, and can make...

The Millennial Beauty Consumer - Infographic

Research shows that 46% of Millennial women purchase beauty and personal care products every week and 94% buy cosmetics, haircare, and skincare...

Holiday Shopping 2015: 3 of Our Predictions | WMI

While consumers are thinking about summer vacations, retailers are already gearing-up for the 2015 holiday season.

Beauty Gets Social | WMI

Social Media Transforms Beauty Routines