Stella Rising Blog

Best Tressed - Hair Care Industry Trends | WMI

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture...

The Powerful Influence of Latina Millennials | WMI

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...

4 Reasons Indie Beauty Brands Are Hot | WMI

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...

Meet Generation Z: Part 1 – The Digital Generation | WMI

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...

Lipstick Beauty Marketing Trends 2015 | WMI

Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact, lip color is the most frequently discussed color...

Creative Video Advertising: Three Things to Know | WMI

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...

Talking Turkey| WMI

If you watch Google search trends (like we do!) you’ll start to see searches for Thanksgiving-related recipes starting to spike. Last year, more...

Mobile Video: Is it Right for Your Brand? | WMI

Mobile Video: Is it Right for Your Brand

What Women Watch | WMI