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Stella Rising Blog

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Multicultural consumers are transforming the mainstream. Fueled by population growth and increased b...

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Ask any foodie and they’ll tell you, a good meal is worth a thousand hashtags. The phenomenon of pos...

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Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos...

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Millennials don’t play by the rules—and that’s changing the way the marketing game is played. But th...

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Hair care represents the third-largest segment in the beauty marketplace; yet it’s just seventh in t...

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This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, ...

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Whether they’re at home searching for the best lash-lengthening mascara, in a department store looki...

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The idea used to be that consumers would spend hours in front of their desktop researching their nex...

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Online retailers have access to an abundance of consumer data—they can determine geographic location...

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