Stella Rising Blog

5 Steps to Winning Micro-Moments | WMI

Whether they’re at home searching for the best lash-lengthening mascara, in a department store looking for the coolest boots for fall, or at the...

What’s A Micro-Moment? | WMI

The idea used to be that consumers would spend hours in front of their desktop researching their next major purchase, vacation, or reading the news....

Retailers Find Success in Personalized Shopping Experiences | WMI

Online retailers have access to an abundance of consumer data—they can determine geographic location, style choices, brand preferences, and can make...

The Millennial Beauty Consumer - Infographic

Research shows that 46% of Millennial women purchase beauty and personal care products every week and 94% buy cosmetics, haircare, and skincare...

Holiday Shopping 2015: 3 of Our Predictions | WMI

While consumers are thinking about summer vacations, retailers are already gearing-up for the 2015 holiday season.

Beauty Gets Social | WMI

Social Media Transforms Beauty Routines

Holiday Preview: Rich Media Messaging | WMI

This holiday season, retailers are implementing a range of strategies to optimize their targeting efforts. One technology proving effective is Rich...

Latina Beauty Consumers & Social Media Marketing | WMI

Latinas are among the fastest growing demographic in the U.S. In fact, the Latina share of the female population in the United States is projected to...

Wear it Where? | WMI

The latest wearable technology innovations and their integration into fashion items mean that more brands will be expected to move into the tech and...