Stella Rising Blog

Holiday Preview: Rich Media Messaging | WMI

This holiday season, retailers are implementing a range of strategies to optimize their targeting efforts. One technology proving effective is Rich...

Latina Beauty Consumers & Social Media Marketing | WMI

Latinas are among the fastest growing demographic in the U.S. In fact, the Latina share of the female population in the United States is projected to...

Wear it Where? | WMI

The latest wearable technology innovations and their integration into fashion items mean that more brands will be expected to move into the tech and...

Back to School | WMI

Back to School - Infographic School’s out for summer, but moms are already doing their homework! Back to school shopping is predicted to grow at...

The Buying Power of Female Sports Fans on Mobile | WMI

The U.S. Women’s Soccer team’s World Cup win scored more than just a title and a trophy. The event drew more than 25 million viewers, the largest...

Health at Your Fingertips | WMI

Improving Fitness Technologies are Changing the Marketplace Innovations in fitness technologies are changing the way consumers are managing their...

Which Digital Buying Option is Right for Your Brand? | WMI

Co-written by Associate Media Director Elissa Brown and Senior Media Planner Lauren Jennings

Shopping For Skincare

Female Buying Behavior of Beauty and Skincare Products Women are faced with an infinite number of choices when it comes to buying beauty and skincare...

Mobile Retail Playbook | WMI

Mobile is Trending When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer...