Stella Rising Blog

2015 Fashion Trends for Spring and Summer | WMI

What women’s summer fashion trends are in style? What’s hot and what’s not in spring and summer fashion trends? The results are in! Our infographic...

Women and Online Shopping | WMI

Big and getting bigger: Online sales reached an estimated $301 billion in 2014 and research indicates that online shopping may quadruple by 2019....

A Guide to Food and Beverage Marketing | WMI

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...

Millennial Moms in the Aisle | WMI

by Ann D'Adamo and Shannan Conley

Digital Habits of Millennial Moms | WMI

by Ann D'Adamo and Shannon Conley

4 Steps to Successful Mobile Media Marketing | WMI

Just one week after eMarketer dubbed 2015 as “The Year of Mobile” the Mobile Marketing Association kicked off their 2015 Forum in New York. With...

Empower Me: How to Market to Women | WMI

After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping into what women really want to hear – messages...

Direct Response vs. Branding Campaign Strategies | WMI

Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A...