Stella Rising Blog

Which Digital Buying Option is Right for Your Brand? | WMI

Co-written by Associate Media Director Elissa Brown and Senior Media Planner Lauren Jennings

Shopping For Skincare

Female Buying Behavior of Beauty and Skincare Products Women are faced with an infinite number of choices when it comes to buying beauty and skincare...

Mobile Retail Playbook | WMI

Mobile is Trending When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer...

Mobile Purchasing: 5 Ways eTailers Can Increase the Buying Experience | WMI

It’s safe to say that women love their mobile phones—in one survey 94% of women say that they keep their phones at arm’s reach and use them to surf...

Rocking Festival Style – Infographic | WMI

Designer Fashion Brands Take Full Advantage of the Summer Music Scene Summer music festivals have turned into impromptu catwalks for top fashion...

Caitlyn Jenner Just Proved That Magazine Ads Still Matter | WMI

Last week, a magazine almost broke the internet…again. And that’s big news! Vanity Fair’s cover story featuring a corseted Caitlyn Jenner dominated...

2015 Fashion Trends for Spring and Summer | WMI

What women’s summer fashion trends are in style? What’s hot and what’s not in spring and summer fashion trends? The results are in! Our infographic...

Women and Online Shopping | WMI

Big and getting bigger: Online sales reached an estimated $301 billion in 2014 and research indicates that online shopping may quadruple by 2019....

A Guide to Food and Beverage Marketing | WMI