Stella Rising Blog

4 Steps to Successful Mobile Media Marketing | WMI

Just one week after eMarketer dubbed 2015 as “The Year of Mobile” the Mobile Marketing Association kicked off their 2015 Forum in New York. With...

Empower Me: How to Market to Women | WMI

After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping into what women really want to hear – messages...

Direct Response vs. Branding Campaign Strategies | WMI

Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A...

How to Measure Digital Marketing Success | WMI

Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things first: Identifying the right performance metrics...

Find Your Target Market: How to Hit a Bullseye | WMI

Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right audience

How Women Use Social Media | WMI

Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely...

How to Prevent Digital Advertising Fraud | WMI

“It is essential that digital marketers truly receive the audience they pay for.”

Integrate Web Marketing & SEO to Your Digital Strategy | WMI

Web Marketing SEO With over 10.3 billion Google searches every month, it is crucial that your company builds and maintains a strong Internet presence...

Don’t Waste Your Marketing Dollars: 3 Media Tactics Brands Need in 2015

Authors: Elissa Brown, Lauren Roth, Kathleen Jahnke Three members of the Women’s Marketing media and strategy team share insights on key media...