Clean Eating Culture Affects Food and Beverage Marketing
Consumers are increasingly concerned with what’s in their food, how it’s made, and where the ingredients come from. To win their trust, brands need to come clean on labels! Women’s Marketing researched the American consumer to understand what motivates her when shopping for food. Is your brand ready to connect with consumers when marketing healthy food? Contact Women’s Marketing today for a media effectiveness consultation and how to find your target market.