Stella Rising Blog

How to Measure Digital Marketing Success | WMI

Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things first: Identifying the right performance metrics...

Find Your Target Market: How to Hit a Bullseye | WMI

Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right audience

How Women Use Social Media | WMI

Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely...

How to Prevent Digital Advertising Fraud | WMI

“It is essential that digital marketers truly receive the audience they pay for.”

Integrate Web Marketing & SEO to Your Digital Strategy | WMI

Web Marketing SEO With over 10.3 billion Google searches every month, it is crucial that your company builds and maintains a strong Internet presence...

Don’t Waste Your Marketing Dollars: 3 Media Tactics Brands Need in 2015

Authors: Elissa Brown, Lauren Roth, Kathleen Jahnke Three members of the Women’s Marketing media and strategy team share insights on key media...

Social Media Predictions for 2015 | WMI

Social Media in 2015

Executing A Direct Response Campaign | WMI

Yesterday, we spoke about direct response marketing techniques, and how they can increase your brand’s share of voice and engagement. Direct response...

Direct Response Marketing: Programmatic Buying | WMI

When developing a digital media plan, focus on your brand’s key objectives, such as direct response marketing techniques to increase share of voice...