Stella Rising Blog

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...

Millennial Moms in the Aisle | WMI

by Ann D'Adamo and Shannan Conley

Digital Habits of Millennial Moms | WMI

by Ann D'Adamo and Shannon Conley

4 Steps to Successful Mobile Media Marketing | WMI

Just one week after eMarketer dubbed 2015 as “The Year of Mobile” the Mobile Marketing Association kicked off their 2015 Forum in New York. With...

Empower Me: How to Market to Women | WMI

After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping into what women really want to hear – messages...

Direct Response vs. Branding Campaign Strategies | WMI

Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A...

How to Measure Digital Marketing Success | WMI

Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things first: Identifying the right performance metrics...

Find Your Target Market: How to Hit a Bullseye | WMI

Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right audience

How Women Use Social Media | WMI

Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely...