Stella Rising Blog

How to Prevent Digital Advertising Fraud | WMI

“It is essential that digital marketers truly receive the audience they pay for.”

Integrate Web Marketing & SEO to Your Digital Strategy | WMI

Web Marketing SEO With over 10.3 billion Google searches every month, it is crucial that your company builds and maintains a strong Internet presence...

Don’t Waste Your Marketing Dollars: 3 Media Tactics Brands Need in 2015

Authors: Elissa Brown, Lauren Roth, Kathleen Jahnke Three members of the Women’s Marketing media and strategy team share insights on key media...

Social Media Predictions for 2015 | WMI

Social Media in 2015

Executing A Direct Response Campaign | WMI

Yesterday, we spoke about direct response marketing techniques, and how they can increase your brand’s share of voice and engagement. Direct response...

Direct Response Marketing: Programmatic Buying | WMI

When developing a digital media plan, focus on your brand’s key objectives, such as direct response marketing techniques to increase share of voice...

The Benefits of a Paid Search Strategy | WMI

Michael Coppola, CEO & Co-Founder, PATH Interactive Michael Coppola, CEO & Co-Founder of search marketing agency PATH Interactive, was a pioneer in...

Retail Beacons for the Holidays | WMI

As an update to our previous holiday shopping trends blog post, we are diving deeper into the digital phenomenon. E-commerce will play an especially...

Millennials Relying on Mobile this Season | WMI

It may not be a surprise that with the holidays right around the corner, young shoppers are getting started on their lists – the news is that they...