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Stella Rising Blog

Elissa B.

Recent Posts

Industry News

Holiday Preview: Rich Media Messaging | WMI

This holiday season, retailers are implementing a range of strategies to optimize their targeting efforts. One technology proving effective is...
By Elissa B.
Industry News

NewFronts 2015 Overview | WMI

By Elissa Brown Since they started in 2008, the NewFronts presentations offer digital content providers an opportunity to pitch advertisers and...
By Elissa B.
Industry News

3 Best Media Tactics for Brands This Year | WMI

Consumer media consumption is constantly changing. Make sure your brand stays ahead of the game with these 3 media tactics in 2015. Feel free to...
By Elissa B.
Industry News

Don’t Waste Your Marketing Dollars: 3 Media Tactics Brands Need in 2015

Authors: Elissa Brown, Lauren Roth, Kathleen Jahnke Three members of the Women’s Marketing media and strategy team share insights on key media...
By Elissa B.
Industry News

Why Black Fall is the New Black Friday | WMI

Retail trends for 2014 show a growing shift in the timing of holiday marketing campaigns: Specifically, Black Friday marketing strategies are...
By Elissa B.

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