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    Digital

    The Benefits of a Paid Search Strategy | WMI

    Michael Coppola, CEO & Co-Founder, PATH Interactive Michael Coppola, CEO & Co-Founder of search marketing agency PATH Interactive, was a pioneer in...
    By Guest Posts / 10 Dec 2014
    Digital

    Retail Beacons for the Holidays | WMI

    As an update to our previous holiday shopping trends blog post, we are diving deeper into the digital phenomenon. E-commerce will play an especially...
    By Kim Haley / 18 Nov 2014
    Digital

    Millennials Relying on Mobile this Season | WMI

    It may not be a surprise that with the holidays right around the corner, young shoppers are getting started on their lists – the news is that they...
    By Kim Haley / 11 Nov 2014
    Digital

    How Display and Search Work Best Together | WMI

    Our digital advertising infographic illustrates the complementary strengths of display and search advertising. Both of these advertising platforms...
    By Kathleen Jahnke / 15 Oct 2014
    Digital

    Search Ads vs Display Ads: The Power of Working Together | WMI

    One of the most common questions our planning team receives when putting a digital plan together for a client is whether to go the display or search...
    By Kathleen Jahnke / 14 Oct 2014

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