Stella Rising Blog

Women Achieve a Higher Social Status | WMI

Women are dominating social and we have the stats on how women use social media to prove it! Research shows women check in more frequently, share...

NFL Scores a Touchdown with Female Fans | WMI

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...

Snapshot of a Foodie | WMI

Ask any foodie and they’ll tell you, a good meal is worth a thousand hashtags. The phenomenon of posting food photos to social media has become...

Beauty for All Seasons | WMI

Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos account for 57% of seasonal makeup tutorial...

Meet the Millennials | WMI

Millennials don’t play by the rules—and that’s changing the way the marketing game is played. But thinking that all Millennials are the same is a...

What Hair Care Brands Are Doing Right And Wrong | WMI

Hair care represents the third-largest segment in the beauty marketplace; yet it’s just seventh in terms of online sales volume. Why? While analysts...

Marketing to Millennial Moms | WMI

This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely...