Stella Rising Blog

Meet Generation Z: Part 1 – The Digital Generation | WMI

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...

Lipstick Beauty Marketing Trends 2015 | WMI

Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact, lip color is the most frequently discussed color...

Creative Video Advertising: Three Things to Know | WMI

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...

Talking Turkey| WMI

If you watch Google search trends (like we do!) you’ll start to see searches for Thanksgiving-related recipes starting to spike. Last year, more...

Mobile Video: Is it Right for Your Brand? | WMI

Mobile Video: Is it Right for Your Brand

What Women Watch | WMI

Women Achieve a Higher Social Status | WMI

Women are dominating social and we have the stats on how women use social media to prove it! Research shows women check in more frequently, share...

NFL Scores a Touchdown with Female Fans | WMI

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...