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| | 3 MIN READ

It seems as though it was only yesterday that we were making our media predictions for 2015. We said...

| | 0 MIN READ

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to sh...

| | 1 MIN READ

Researchers found that 51% of US adults say they participate in preventative healthcare. These proac...

| | 1 MIN READ

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingl...

| | 2 MIN READ

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted ...

| | 2 MIN READ

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. A...

| | 3 MIN READ

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The n...

| | 1 MIN READ

Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact,...

| | 2 MIN READ

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivit...

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