Stella Rising Blog

2016 Media and Marketing Predictions | WMI

It seems as though it was only yesterday that we were making our media predictions for 2015. We said that social and mobile would explode, we told...

Closet Confidential - Apparel Industry Trends | WMI

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...

Proactive Healthcare Consumer Infographic | WMI

Researchers found that 51% of US adults say they participate in preventative healthcare. These proactive consumers strive to stay well and avoid...

Best Tressed - Hair Care Industry Trends | WMI

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture...

The Powerful Influence of Latina Millennials | WMI

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...

4 Reasons Indie Beauty Brands Are Hot | WMI

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...

Meet Generation Z: Part 1 – The Digital Generation | WMI

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...

Lipstick Beauty Marketing Trends 2015 | WMI

Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact, lip color is the most frequently discussed color...

Creative Video Advertising: Three Things to Know | WMI

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...