Stella Rising Blog

Talking Turkey| WMI

If you watch Google search trends (like we do!) you’ll start to see searches for Thanksgiving-related recipes starting to spike. Last year, more...

Mobile Video: Is it Right for Your Brand? | WMI

Mobile Video: Is it Right for Your Brand

What Women Watch | WMI

Women Achieve a Higher Social Status | WMI

Women are dominating social and we have the stats on how women use social media to prove it! Research shows women check in more frequently, share...

NFL Scores a Touchdown with Female Fans | WMI

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...

Snapshot of a Foodie | WMI

Ask any foodie and they’ll tell you, a good meal is worth a thousand hashtags. The phenomenon of posting food photos to social media has become...

Beauty for All Seasons | WMI

Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos account for 57% of seasonal makeup tutorial...