Stella Rising Blog

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...

How Influencers Really Feel About Working with Brands | WMI

When launching an influencer program, one of the biggest challenges marketers face is finding the right brand advocate. But the relationship works...

Influencer Marketing: How to Measure Campaign Success | WMI

Almost every brand, across every industry, has developed some type of influencer strategy: up to 87% of all brands have an influencer program in...

Infographic: How Americans Stay Connected on Thanksgiving 2016 | WMI

Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although...

8 Essential Facts About Influencer Marketing | WMI

More than half of consumers say that content created by influencers is more memorable than brand-produced content. That’s just one reason that...

Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s...

2016 Holiday Shopping Preview | WMI

It may be September, but retailers and brands are already preparing for the holidays! In our infographic, we explore how consumers will shop for the...

Back-to-School Digital Shopping Trends | WMI

Back to School Promises to Be a Bright Spot for Retail Although most consumers are deep into summer vacations, moms across America are already...

Infographic: The Mobile Beauty Counter | WMI

Increasingly, women are more comfortable shopping from their smartphones and this is especially true of beauty enthusiasts. As more beauty buyers...