Stella Rising Blog

Infographic: How Women Use Social Media in 2017 | WMI

Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage...

Infographic: Yes, Social Media Sells! | WMI

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop to smartphones. Skeptics said it wouldn't...

Catching Some Zs: A Look at Generation Z Consumers | WMI

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global consumer...

Opinion: Forget the #FakeNews, Social Media Advertising Sells | WMI 

It’s easy to take an opinionated stand on an idea without supporting data, but it’s another thing to have it published from a credible source without...

2017: The Year of Social Media Advertising | WMI

As the social networks began to rely on advertising revenue to fuel growth, they began refining their advertising portals to comply with monetization...

How to Get the Best Amazon Marketplace Results | WMI

Amazon has emerged as the leading destination for consumers searching for product information. Forty-four percent of consumers start searches for...

Digital Marketing: How To Develop A Data Aquisition Strategy | WMI

For years the advertising industry buzzed that this year is the "Year of Mobile." And for many years that became something of a running joke that...

Together Forever: Mom & Her Mobile Phone | WMI

A mother’s smartphone is her lifeline. It connects her to her family and friends, acts as her personal assistant, keeps her informed, and entertains...

Let’s Chat! Marketing to Consumers on Mobile Apps | WMI

Mobile messaging has evolved beyond the simple text. Apps like Facebook Messenger and Kik are now a preferred method of communication for people...