Stella Rising Blog

Infographic: Moms' Digital Use Grows Up | WMI

As recently as 2013, less than two-thirds of U.S. mothers had smartphones, but today nine-in-ten own one and it’s quickly becoming the way she...

CEO to CEO: Sugarfina’s Rosie O’Neill Has a Sweet Outlook on Retail

Consumer taste and shopping preferences are changing profoundly, even in the candy and confection category, where Millennials are expecting higher...

Infographic: Social Media & Marketing Tips For Every Generation | WMI

Every generation, from Baby Boomers to Generation Z, has their own set of values, expectations, and communication styles. In our infographic, we...

How to Get More Consumer Reviews | WMI

One of the barriers to online shopping had been the inability to see and touch the product before making the decision to buy. But brands and...

Infographic: Why the Consumer/Brand Emotional Connection Matters | WMI

When deciding among brands, 65% of consumers say they are more likely to choose a brand they feel emotionally connected to. This connection goes...

Infographic: Back-to-School Trends 2017 | WMI

Back-to-school continues to be a strong season for retailers. In 2016, consumers spent lamost $76 billion on school supplies, apparel, electronics,...

Infographic: How Marketers Use Influencer Content | WMI

Marketers agree that influencer marketing helps to spread awareness and introduces their brand to a targeted and highly engaged audience. In fact,...

What Is Dark Social? | WMI

If you’re not familiar with the term, it may sound ominous or remind you of the sinister dark web. But dark social isn’t that scary, in fact, you’re...

Marketing Strategy: Become One of America’s Favorite Brands | WMI

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s favorite brands. In addition to offering quality...