Stella Rising Blog

What Does It Take To Build A National Brand? | WMI

A decade ago, emerging brands didn’t have as many marketing choices as they do today. The funnel was well defined and marketing strategy was...

Infographic: Meet the Micro Influencer | WMI

Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names....

6 Questions Every Mobile Marketer Needs to Ask | WMI

There’s no doubt that the potential of mobile marketing is, in a word, awesome. Smartphones and tablets account for 51.3% of internet use, and by the...

How Moms Choose Brands | WMI

When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their...

Amazon Just Revealed How They Intend to Take Over Fashion | WMI

Last week, Amazon introduced the Amazon Echo Look, a video-enabled version of the Echo that can snap full-length photos or take video on demand,...

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right...

Infographic: How Women Use Social Media in 2017 | WMI

Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage...

Infographic: Yes, Social Media Sells! | WMI

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop to smartphones. Skeptics said it wouldn't...

Catching Some Zs: A Look at Generation Z Consumers | WMI

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global consumer...