Stella Rising Blog

As retailers begin to reinvent the store experience for the digital age, they are experimenting with...

We know in-store shopping isn’t dead yet, even as consumers increasingly buy online across most cate...

As recently as 2013, less than two-thirds of U.S. mothers had smartphones, but today nine-in-ten own...

Consumer taste and shopping preferences are changing profoundly, even in the candy and confection ca...

Every generation, from Baby Boomers to Generation Z, has their own set of values, expectations, and ...

One of the barriers to online shopping had been the inability to see and touch the product before ma...

When deciding among brands, 65% of consumers say they are more likely to choose a brand they feel em...

Back-to-school continues to be a strong season for retailers. In 2016, consumers spent lamost $76 bi...

Marketers agree that influencer marketing helps to spread awareness and introduces their brand to a ...