Seventy-three percent of women say it's very important to be knowledgeable about keeping themselves and their loved ones healthy. Although physicians continue to rank as the most trustworthy source of health and wellness information, consumers are increasingly taking a proactive approach and researching the best prices for the services they need. In our infographic, you'll learn how these informed decision makers are changing the way consumers approach healthcare.
Where do female consumers get their health and wellness information?
53% of women believe best health info is online, but only 31% of these women say they trust online info
38% search engine
37% medical website
12% hospital website
7% pharmaceutical company website
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Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.