Stella Rising Blog

There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasi...

Generation Z is the most ethnically diverse and socially progressive generation to date. The first g...

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on th...

With plain white labels and undesirable shelf position, generic or store brands used to be considere...

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, se...

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last...

As long as consumers have problems, brands will develop solutions to solve them. How marketers posit...

Every brand has a voice on social media, but is it being heard by those consumers who matter most? I...

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made consider...