Stella Rising Blog

Infographic: How Moms Connect With Brands

There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their...

Infographic: Who Is The Generation Z Beauty Consumer?

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media,...

Infographic: Where to Find Generation Z on Social Media

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion...

Why Brands Have a Millennial Problem

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But...

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...

Data-Driven Decision-Making with Amazon Stores

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages to...

Marketing Strategy: Are You A Purchase Brand or Usage Brand?

As long as consumers have problems, brands will develop solutions to solve them. How marketers position products in the minds of consumers often...

7 Questions You Should Ask Before Launching a Social Media Campaign

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on the...

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s...