Stella Rising Blog

Marketing Strategy: Are You A Purchase Brand or Usage Brand?

As long as consumers have problems, brands will develop solutions to solve them. How marketers position products in the minds of consumers often...

7 Questions You Should Ask Before Launching a Social Media Campaign

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on the...

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s...

I’ll Have What She’s Having…How User-Generated Content Shapes Buyer Behavior

It happens to all of us. We keep seeing the same pair of shoes or lipstick in our social feeds and pretty soon, we’re adding it to our digital...

Infographic: What's Next For Amazon to Dominate?

In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly...

Infographic: American Consumer Sentiment and Spending 2018

American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial...

Infographic: Valentine's Day Social Media Trends & Hashtags

Retailers will be feeling the love this month as consumers are expected to spend $19.6 billion, an average of $143.56 per shopper, on Valentine’s...

The Other Person in The Room: How Consumers Use Voice Assistants

Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa...

The Fragmented Journey of Food and Beverage Consumers

In the 1970’s, about two thirds of U.S. food and beverage spend was allotted to grocery store purchasing. Fast-forward to today, and we find that...