Stella Rising Blog

What to Expect from Social Media Platforms in 2018 

From #FakeNews to live video, social media was central to every marketer’s strategy in 2017. This year, social is poised for more disruption. Here,...

SEO Strategy: 4 Ways Consumers are Searching for Answers in 2018 

When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what...

The Social Media Soapbox: Consumers and Call-Out Culture

Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also...

Infographic: Mobile Use In America

Most of us can’t imagine life without our smart phones, but are we addicted? Researchers found that Americans check their phones an average of 47...

Infographic: The Socially Connected Beauty Consumer

Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C is a mindset defined by characteristics beyond...

Consumer Trends 2018: Brands Inside the Glass Box

Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans trust the government, about a quarter trust the...

Social Media 101: What Makes Instagram's Algorithm Tick?

Less political than Facebook and more user-friendly than Snapchat, Instagram has emerged as one of the most compelling social networks for both...

Marketing Strategy 2018: Lessons From Black Friday and Cyber Monday

Instead of bells, retailers were ringing up sales this holiday weekend. Analysts estimate that 174 million Americans shopped between Thanksgiving Day...

4 Tips for Creating a Profitable Amazon Product Detail Page

It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail, marketers developed strategies to stand out on...