Showing Posts about: Digital Media
After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acqui...
Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For ...
At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that ...
Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sale...
Just last year, Adweek wrote that direct-to-consumer brands are “eating the lunch” of big brands, an...
While brand marketers agree that attribution is critical for measuring impact, eMarketer recently re...
The need for a “frictionless experience” dominates the priorities of e-commerce teams, with develope...
On March 12th, Google began releasing what they call a "broad core" algorithm update. An algorithm u...
Since the EU’s implementation of GDPR in May 2018, the conversation around how companies store and u...
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