Stella Rising Blog

Infographic: Amazon Shopping Statistics

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime...

Infographic: Social Media and Privacy Concerns

The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of...

They’ve Got to See It To Believe It: Why Images Are Critical for Marketers

Although a goldfish may have a longer attention span than the average Millennial, researchers at MIT discovered that the human brain can process...

From Browsers to Buyers: 4 Reasons Brands Should Personalize the Shopping Experience

Retailers are facing a more challenging environment than ever before: they’re losing share to marketplaces like Amazon and facing a growing threat...

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand...

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...

Infographic: How Moms Connect With Brands

There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their...

Infographic: Who Is The Generation Z Beauty Consumer?

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media,...

Infographic: Where to Find Generation Z on Social Media

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion...