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Infographic: Amazon Prime by the Numbers 2018

17 Jul 2018 Marlea Clark

in Digital, Amazon, Retail


Believe it or not, there are still people who shop on Amazon without a Prime membership, which can seem baffling to users who enjoy the perks that come with Prime. And there are a lot of them: Amazon Prime has surpassed 100 million members globally, with enormous year over year growth, proving just how influential a loyalty program can be. For brands, it’s increasingly critical to understand the Amazon Prime population, why they are there, and what keeps their loyalty. 

Membership Value Exceeds Cost

85% of Amazon Prime members renew their subscription after the first year

77% will not be cancelling their membership after the $20 fee hike 

73% of free-trial signups are converted into memberships once the trial period ends

58% of US households have an Amazon Prime membership

Cost & Convenience are King

Why do members sign up for Prime?

70%       Free shipping 

65%       Price

60%       Two-day or next-day shipping

A whopping 40% of Millennials expect same-day delivery from retailers, compared to 11% of Baby Boomers.

Learn more about how women shop on Amazon.

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