Stella Rising Blog

Frequent Shifts, Major Results: SEM Takeaways from the COVID-19 Climate

Already a fast-moving segment, digital marketing has had its fair share of transformation due to the COVID-19 pandemic. This is a landscape in which ...

Infographic: TikTok Surges in Quarantine

TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...

Zoom Beauty: What's Happening to Beauty During Coronavirus

As consumers stay home for the greater good, they have passed their panic and are initiating a lipstick effect, treating themselves to the small...

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...

Answers from Analytics: Current E-Commerce Trends

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicated to solving for proper attribution, creating ...

Update: How to Approach E-Commerce and Customer Acquisition

During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Under the current conditions resulting from COVID-19,...

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing skyrocketed...

From Past to Future: Navigating Measurement Without Cookies

We live in an era where most everything we do is tracked, or at the very least, is feared to be trackable. I once asked Alexa if the NSA was...

How Beauty Brands are Winning with Google: Event Insights

At Stella Rising, our strong relationship with Google helps clients win with platform opportunities and best-in-class practices. This week, Stella...