Stella Rising Blog

Proving It Out: How Upper Funnel Tactics Boost Search ROI

At Stella Rising, we constantly turn to data science to measure the impact of upper funnel tactics such as video. Our media plans are backed by...

Using AI to Improve Paid Search Performance

Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused on the ideal balance of human touch and machine...

Understanding Media Incrementality: A Data-Driven Approach to Marketing Success

Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter our new cookieless landscape and winning via...

Unraveling Threads: A Look Into Meta's Newest App

Unraveling Threads & How Brands Should Approach This Social Newcomer The Stella TL;DR: Threads is an immediate and significant win for Meta,...

Navigating the New Digital: How to Win When DTC is Expensive and the Cookiepocalypse Looms

A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Between platform restrictions, cookie...

Opening Pandora's Bot

The chances are that you’ve heard about ChatGPT, the general-purpose chatbot prototype that has taken the world by storm over the last few months....

Wellness Brands: A Meta Targeting Deprecation Hits in March 2022

In December, Meta announced that they would deprecate some interest-based targeting options within their platform. While they framed the categories...

Five Creative Ecommerce Tips for Facebook Ads

Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfully running ads on Facebook and Instagram even more...

Social Commerce: An Introduction

Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...