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    Digital

    2020 Search Engine Marketing Trends to Consider

    At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...
    By Anastasia Sorokina / 20 Nov 2019
    Digital

    The Surprising Lever for Customer Acquisition

    In my work for Stella Rising, driving customer acquisition for brands is always a core objective. As SVP of Retail and Business Services, I am...
    By Anthony Vespucci / 13 Nov 2019
    Digital

    Re-Assessing Brand Growth on Pinterest

    For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...
    By Elizabeth McHugh / 07 Nov 2019
    Digital

    Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

    1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...
    By Elizabeth McHugh / 18 Oct 2019
    Beauty

    Making Marketplace Moves: Luxury Beauty Goes 3P

    Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
    By Rina Yashayeva / 27 Sep 2019
    Digital

    Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

    Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
    By Elizabeth McHugh / 18 Sep 2019
    Digital

    Solving the Customer Acquisition Conundrum

    After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...
    By Anthony Vespucci / 12 Sep 2019
    Digital

    Digital Marketing: Size, Scope, and Insights on How to Spend

    Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...
    By Elizabeth McHugh / 29 Aug 2019
    Digital

    Infographic: Google Retail Summit Recap

    At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping Campaigns....
    By Anastasia Sorokina / 08 Aug 2019

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