Stella Rising Blog

Profit-Driven Marketing: Why Smarter Growth Starts with the Bottom Line

For years, marketers have rallied around familiar performance metrics: ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CVR (Conversion...

The Media Channel Decoder: Know What to Expect Before You Invest

Amidst 2025’s turbulence and uncertainty, client media dollars matter more than ever. It's critical for brands to understand what they are getting...

Data-Driven Loyalty: How Prism Unlocks Hidden Growth in Your Customer Base

By now, we’re sure you’re buckled up: 2025 is certainly shaping up to be a year of economic twists and turns. With rising acquisition costs,...

TikTok One: The New Frontier of Creative Advertising

TikTok has recently introduced TikTok One, an all-in-one comprehensive creative platform that transforms how brands collaborate with creators,...

LinkedIn is Taking Over BusinessTok: Charting the Growth of LinkedIn

...and Why It Might Matter for Consumer Brands, Too TikTok’s 2018 launch jumpstarted the wave of short-form videos that are often both creative...

Stop Wasting Marketing Dollars: Leverage Analytics-Driven Budgeting Today

Marketing budgets are the lifeblood of your brand’s growth. Misallocating marketing funds can mean missing key opportunities and critical moments....

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...

Leveraging Competitor Analysis for Better SEO Strategy

SEO Competitive Analysis is a strategic process that reveals how your competitors succeed in SEO, providing actionable insights for improving your...

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...