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    Digital

    Introduction to YouTube Advertising: What to Expect and Plan for

    The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable for brands looking to drive a stronger digital...
    By Brennan Dzierzek / 21 Dec 2020
    Digital

    COVID, Consumers, and Influencers: An Evolved Relationship

    Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store browsing...
    By Elizabeth McHugh / 14 Sep 2020
    Digital

    Explaining Amazon DSP and its Benefits for Brands

    Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...
    By Juliet Savignano / 30 Jul 2020
    Media

    Case Study: Connecting Awareness to Sales

    A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...
    By Zafreen Zerilli / 02 Jul 2020
    Digital

    An Update on GenC: The Consumer with New Priorities

    In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now several...
    By Elizabeth McHugh / 25 Jun 2020
    Beauty

    Updated Research: Where Female Consumers Buy Beauty Online

    Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beauty Shoppers In a rapidly evolving COVID-19 and...
    By Elizabeth McHugh / 04 Jun 2020
    Digital

    Frequent Shifts, Major Results: SEM Takeaways from the COVID-19 Climate

    Already a fast-moving segment, digital marketing has had its fair share of transformation due to the COVID-19 pandemic. This is a landscape in which ...
    By Anastasia Sorokina / 28 May 2020
    Digital

    Infographic: TikTok Surges in Quarantine

    TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...
    By Elizabeth McHugh / 08 May 2020
    Beauty

    Zoom Beauty: What's Happening to Beauty During Coronavirus

    As consumers stay home for the greater good, they have passed their panic and are initiating a lipstick effect, treating themselves to the small...
    By Elizabeth McHugh / 23 Apr 2020

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