Showing Posts about: Digital Media
It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has be...
In its simplest form, the role of advertising is to shape behaviors. Any marketing action, or advert...
By now we’re all very familiar with Amazon’s tentpole events: Prime Day, Prime Big Deal Days, and Tu...
Many brands, particularly those that started out with a DTC model, tend to view their media spend in...
Our time at Shoptalk last month was packed with new insights as well as confirmation of trends we’ve...
Averaging 1B active users each month, TikTok continues to take the social media landscape by storm—e...
The year is 2018: Facebook was actually called Facebook, Prince Harry and Meghan Markle tied the kno...
Google Chrome Cookie Deprecation: Three Strategies to Mitigate Conversion Loss for Google Ads Cookie...
Retail media is full of buzz and growing fast; it’s expected to grow nearly 30% in 2024 to reach $60...
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