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    Media

    Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

    Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
    By Elizabeth McHugh / 07 Aug 2019
    Digital

    Scaling Direct-to-Consumer Brands

    Just last year, Adweek wrote that direct-to-consumer brands are “eating the lunch” of big brands, and that “buying big audiences to reach consumers”...
    By Marlea Clark & Elizabeth Timmis / 13 Jun 2019
    Digital

    Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

    While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are able...
    By Zafreen Zerilli / 06 Jun 2019
    Digital

    Expanding Sales with Borderless E-Commerce

    The need for a “frictionless experience” dominates the priorities of e-commerce teams, with developers attempting to remove every conceivable barrier...
    By Elizabeth McHugh / 12 Apr 2019
    Digital

    Did Your Web Traffic Take a Hit on March 13th?

    On March 12th, Google began releasing what they call a "broad core" algorithm update. An algorithm update is significant because it can— overnight...
    By John Morabito / 28 Mar 2019
    Digital

    Approach to Data Privacy for Brands

    Since the EU’s implementation of GDPR in May 2018, the conversation around how companies store and use consumer data has been prominently in the...
    By Marlea Clark / 05 Mar 2019
    Women in Media

    Introducing Stella Rising

    We’ve been working on something stellar for quite some time, and now she’s here. Her name is STELLA.
    By Andrea Van Dam / 15 Nov 2018
    Media

    Affluent Consumers: Is Your Media Strategy Working?

    According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...
    By Marlea Clark / 15 Oct 2018
    Media

    What Amazon Advertising Means for the Industry

    In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed to....
    By Marlea Clark / 18 Sep 2018

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