Stella Rising Blog

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing skyrocketed...

From Past to Future: Navigating Measurement Without Cookies

We live in an era where most everything we do is tracked, or at the very least, is feared to be trackable. I once asked Alexa if the NSA was...

How Beauty Brands are Winning with Google: Event Insights

At Stella Rising, our strong relationship with Google helps clients win with platform opportunities and best-in-class practices. This week, Stella...

Infographic: Digital Voice Assistants in 2020

A few years ago, the predictions for the growth of voice search within search marketing were bold. The evolution, in reality, has been more...

SEO: How to Respond to Google Algorithm Updates

These days, Google’s core algorithm is updated more often than ever, which can change website rankings overnight. As a Stella Rising SEO expert, I am...

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a U.S....

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...

The Surprising Lever for Customer Acquisition

In my work for Stella Rising, driving customer acquisition for brands is always a core objective. As SVP of Retail and Business Services, I am...

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...