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| | 3 MIN READ

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot...

| | 4 MIN READ

The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable ...

| | 4 MIN READ

Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between...

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Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences...

| | 2 MIN READ

A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...

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In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and la...

| | 3 MIN READ

Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beaut...

| | 5 MIN READ

Already a fast-moving segment, digital marketing has had its fair share of transformation due to the...

| | 2 MIN READ

TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the...

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