Stella Rising Blog

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...

The Surprising Lever for Customer Acquisition

In my work for Stella Rising, driving customer acquisition for brands is always a core objective. As SVP of Retail and Business Services, I am...

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...

Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...

Digital Marketing: Size, Scope, and Insights on How to Spend

Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...

Infographic: Google Retail Summit Recap

At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping Campaigns....