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Infographic: What's Next For Amazon to Dominate?

26 Feb 2018 Ann D'Adamo

in Digital, Amazon


In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly shift to e-commerce, our infographic reveals where Amazon’s influence is poised to grow. 

Amazon sells as much as the top brick and mortar retailers combined

In 2017, more than 310 million consumers placed orders on Amazon

Amazon Vs. top brick and mortar retailers

$405B Amazon                                       Other retailers      $411B

  • It’s Not Just Millennials Driving the Shift

Consumers who have made a purchase on Amazon in the past year by generation

Gen Z                    77%

Millennials          85%

Gen X                    82%

Boomers              80%

The Amazon threat is too big to ignore. Contact us to learn how Women's Marketing's suite of Amazon marketing services helps brands stand out and win on the platform.

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