In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly shift to e-commerce, our infographic reveals where Amazon’s influence is poised to grow.
Amazon sells as much as the top brick and mortar retailers combined
In 2017, more than 310 million consumers placed orders on Amazon
Amazon Vs. top brick and mortar retailers
$405B Amazon Other retailers $411B
It’s Not Just Millennials Driving the Shift
Consumers who have made a purchase on Amazon in the past year by generation
Gen Z 77%
Gen X 82%
The Amazon threat is too big to ignore. Contact us to learn how Women's Marketing's suite of Amazon marketing services helps brands stand out and win on the platform.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.