While men and women are sharing more of the shopping responsibilities than ever before, their shopping habits are very different. While women typically plan and research products, men are more likely to be impulse buyers. In our infographic, we look at the differences in how each gender shops so marketers can make smarter decisions when trying to reach them.
Digital Shopping Habits of Men and Women
Shop based on future needs
More likely to research products to find item that fits all their requirements
Responsive to marketing emails, coupons, and sales
Receptive to reviews and other people’s opinions
Tend to purchase when the need is immediate
Stop shopping when they find the first workable product
More likely to spend money on themselves than buy gifts for others
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Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.