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Stella Rising Blog

Digital

Explaining Amazon DSP and its Benefits for Brands

Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...
By Juliet Savignano
Amazon

Savings for Amazon Sellers: A Guide to Reducing Fees

Recent volatility has increased the importance of every sale that a brand makes, including on Amazon. Brands are focused on maintaining and...
By Beth Mattix
Amazon

Top Five Tips for Amazon Brand Stores

In May, I published a piece on the long-lasting benefits of optimizing content on Amazon. That blog post included a high-level overview of beneficial...
By Michael Hizny
Amazon

Lift Off with Amazon Launchpad

Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...
By Rina Yashayeva
Amazon

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
By Rina Yashayeva
Amazon

The Long-Lasting Benefits of Optimizing Content On Amazon

On Amazon, COVID-19 has affected sellers and vendors in different ways. For companies without “essential products,” challenges have included...
By Michael Hizny
Amazon

Amazon Seller Strategy in Light of COVID-19

Amazon’s continued prioritization of essential items in response to COVID-19 is presenting new challenges to those who sell on the platform....
By Beth Mattix
Digital

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...
By Matt Strietelmeier
Amazon

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...
By Rina Yashayeva

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