Stella Rising Blog

Infographic: Assessing Amazon

In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...

Virtual Bundles: Amazon's Newest Tool For Brands

There is a new Amazon brand benefit on the block—and it could be the key to getting an edge on the competition in an ever-changing and constantly...

Amazon Goes Social: Leveraging Amazon Posts

During the last six months, social media usage has soared, helping shape the shift to ecommerce. Consumers are relying on social media for product...

Prepping for Prime Day

Amazon’s star event looks a little different this year. As VP of Marketplace Strategy at Stella Rising, managing this major Amazon opportunity for...

Explaining Amazon DSP and its Benefits for Brands

Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...

Savings for Amazon Sellers: A Guide to Reducing Fees

Recent volatility has increased the importance of every sale that a brand makes, including on Amazon. Brands are focused on maintaining and...

Top Five Tips for Amazon Brand Stores

In May, I published a piece on the long-lasting benefits of optimizing content on Amazon. That blog post included a high-level overview of beneficial...

Lift Off with Amazon Launchpad

Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...