Stella Rising Blog

Savings for Amazon Sellers: A Guide to Reducing Fees

Recent volatility has increased the importance of every sale that a brand makes, including on Amazon. Brands are focused on maintaining and...

Top Five Tips for Amazon Brand Stores

In May, I published a piece on the long-lasting benefits of optimizing content on Amazon. That blog post included a high-level overview of beneficial...

Lift Off with Amazon Launchpad

Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...

The Long-Lasting Benefits of Optimizing Content On Amazon

On Amazon, COVID-19 has affected sellers and vendors in different ways. For companies without “essential products,” challenges have included...

Amazon Seller Strategy in Light of COVID-19

Amazon’s continued prioritization of essential items in response to COVID-19 is presenting new challenges to those who sell on the platform....

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...

Infographic: All About Grocery on Amazon

2020 has already seen an escalation in the Amazon vs. Walmart grocery wars. This week, Amazon launched its first Amazon Go Grocery, a full-scale,...