Stella Rising Blog

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...

Infographic: All About Grocery on Amazon

2020 has already seen an escalation in the Amazon vs. Walmart grocery wars. This week, Amazon launched its first Amazon Go Grocery, a full-scale,...

External Traffic as a Major Amazon Growth Driver

49% of all digital shopping searches start on Amazon. That statistic speaks to the importance of Amazon to consumers, while also highlighting the...

Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend sales...

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...

Infographic: 2019 Prime Day Results

This Stella Rising infographic summarizes the massive success of Prime Day 2019 via an absorbing set of stats. And we asked Rina Yashayeva, our VP of...

Infographic: Planning for Prime Day

With the longest Prime Day ever imminent, we checked in with our proprietary research community to gauge consumer sentiment. Most plan to shop, and...

Acing Amazon: Tips for Prime Day 2019

Next week, on June 25th, Amazon will announce the date for July’s upcoming Prime Day. The fifth annual event, Prime Day will offer sales for Prime...