Stella Rising Blog

The Other Person in The Room: How Consumers Use Voice Assistants

Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa...

Infographic: The Amazon Beauty Consumer 

Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of 2017,...

Infographic: How Women Shop on Amazon

Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed surprising...

Marketing Strategy 2018: Lessons From Black Friday and Cyber Monday

Instead of bells, retailers were ringing up sales this holiday weekend. Analysts estimate that 174 million Americans shopped between Thanksgiving Day...

4 Tips for Creating a Profitable Amazon Product Detail Page

It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail, marketers developed strategies to stand out on...

Infographic: Why Consumers Love Amazon Prime | WMI

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew...

Amazon: Why Fashion Brands Need to Join the Party | WMI

Amazon is predicted to become the U.S.’s biggest apparel retailer, surpassing Macy’s, by the end of this year. In 2017, apparel sales on the platform...

10 Things You Need to Know About Amazon Shoppers | WMI

Although Amazon won’t reveal exactly how many people shop the site, it’s estimated that 300 million people around the globe buy from the e-commerce...

Infographic: 2017 Retail Holiday Forecast | WMI

Consumers are feeling cautiously optimistic about the economy and analysts believe that their positive sentiment will translate into an opportunity...