Stella Rising Blog

Infographic: Amazon vs. Walmart in the Battle for Online Grocery

Amazon and Walmart are going head-to-head in the online grocery wars. Both are investing heavily in building out their grocery options, launching...

Data-Driven Decision-Making with Amazon Stores

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages to...

Infographic: What's Next For Amazon to Dominate?

In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly...

The Other Person in The Room: How Consumers Use Voice Assistants

Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa...

Infographic: The Amazon Beauty Consumer 

Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of 2017,...

Infographic: How Women Shop on Amazon

Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed surprising...

Marketing Strategy 2018: Lessons From Black Friday and Cyber Monday

Instead of bells, retailers were ringing up sales this holiday weekend. Analysts estimate that 174 million Americans shopped between Thanksgiving Day...

4 Tips for Creating a Profitable Amazon Product Detail Page

It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail, marketers developed strategies to stand out on...

Infographic: Why Consumers Love Amazon Prime | WMI

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew...