Stella Rising Blog

Amazon: Why Fashion Brands Need to Join the Party | WMI

Amazon is predicted to become the U.S.’s biggest apparel retailer, surpassing Macy’s, by the end of this year. In 2017, apparel sales on the platform...

10 Things You Need to Know About Amazon Shoppers | WMI

Although Amazon won’t reveal exactly how many people shop the site, it’s estimated that 300 million people around the globe buy from the e-commerce...

Infographic: 2017 Retail Holiday Forecast | WMI

Consumers are feeling cautiously optimistic about the economy and analysts believe that their positive sentiment will translate into an opportunity...

How to Get More Consumer Reviews | WMI

One of the barriers to online shopping had been the inability to see and touch the product before making the decision to buy. But brands and...

Infographic: The Beauty of  E-Commerce | WMI

In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47%...

Why Athletic Footwear Brands Stepped Up Their Game | WMI

Have Nike and Adidas supplanted Choo and Louboutin as the footwear of choice for the sartorially savvy? Thanks to the casualization of the workplace...

Amazon Marketing Techniques: A+ Enhanced Content

There’s no question that Amazon’s disruptive effect on retail is impacting every category. From beauty to health and wellness, marketers are...

4 Ways to Optimize Your Amazon Marketplace for Prime Day | WMI

If there’s anything Americans love, it’s a sale—and when that retailer is Amazon, you can bet it will be a blockbuster.

Amazon and Whole Foods? Naturally! | WMI

Amazon’s acquisition of Whole Foods certainly took the world by storm last week. Why would Amazon spend $13.7 billion on a struggling mid-size...