48% of the consumers who shopped Amazon’s Prime Big Deal Days event said the sale was their primary reason for shopping: Amazon’s relatively new event, created to hit mid-week in October, is a success with consumers looking to save. These consumers are savvy: 55% compared prices with other retailers before purchasing, and the majority purchased everyday items. At Stella, we continue to steer our client brands to success, no matter the Amazon event, and are excited to recap the trends and the wins coming out of PBDD. The highlight we’re most excited about? On average, Stella Rising client sales rose 41% vs. PBDD LY.
Looking to help your brand shine via retail media? Read on—but also connect with us to see how we can help your brand better connect with consumers.
Prime Big Deal Days 2024: Infographic Highlights
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- Globally, Prime members saved more than $1B across millions of deals
- Top-selling categories were:
- Household Essentials
- Apparel & Shoes
- Home Goods
- Beauty
- Health & Wellness
- While 26% purchased holiday gifts, 84% say they will shop on Amazon again in the next three months for holiday items
- On average, Stella Rising client sales rose +41% PBDD LY
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At Stella Rising, we help brands shine across the retail marketplace landscape. Looking to drive a stronger strategy on platform? Connect with us.
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