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    Retail

    What Paid Search Includes in 2022

    As digital advertising continues to grow, the need for digital expertise is at an all-time high. eMarketer projects that by 2023, U.S. adults will...
    By Danielle Martinez / 07 Jun 2022
    Retail

    What Google Can Do for Your Brand: Assessing the Current Moment

    Let’s face it. The road ahead for businesses in 2022 is filled with challenges. Consider this: From eMarketer’s new report, The Era of Uncertainty: ...
    By Bjorn Hansen / 24 May 2022
    Food & Beverage

    Snacking Behaviors: Five Trends and an Appetizing Future

    FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...
    By Elizabeth McHugh / 05 May 2022
    Media

    All About: Market Mix Models

    MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
    By Zafreen Zerilli / 10 Mar 2022
    Digital

    Five Predictions: The 2021 Holiday Landscape

    In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...
    By Elizabeth McHugh / 05 Nov 2021
    Digital

    Infographic | The Ecommerce Update: What to Expect Post-COVID

    Per eMarketer, “Ecommerce now commands a larger slice of a larger pie. Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...
    By Elizabeth McHugh / 16 Jun 2021
    Retail

    Holiday 2020: How is GenC Shopping and Feeling this Season?

    “GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
    By Elizabeth McHugh / 03 Dec 2020
    Retail

    Infographic: Better Understand Boomers

    Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those generations hold tremendous influence in our...
    By Elizabeth McHugh / 27 Aug 2020
    Food & Beverage

    Infographic: Grocery During COVID-19: A Wild Ride Toward the Future

    From a revenue perspective, the pandemic will be a boon for many food and beverage brands. Yet that does not mean that the new normal will be easy...
    By Elizabeth McHugh / 12 Aug 2020

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